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Unlike the environmental movement a generation ago, sustainability today carries a strong connotation of win-win benefits, efficiency, high performance, long-term thinking and “getting it.” Despite the current recession, leading corporations across all industry sectors are increasingly making sustainability an integral element of their strategy, from product development to manufacturing and the supply chain to marketing and communications. For many companies, sustainability is expanding to supply chain sustainability.
GTM Research conducted a survey of 74 supply chain executives to build a quantitative picture of current sustainable supply chain practices and plans. We found that despite its growing prominence, sustainability is not a core part of most companies’ strategies today. And it is not a prime driver of their supply chain agendas. Sustainability lies in the middle of the pack of supply chain priorities today, behind cost cutting.
Most Influential Activities on Supply Chain Agendas in the Next 12 Months (Leader vs. Laggards)
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